Advanced marketing analytics
Become significantly more cost efficient in your marketing efforts
Through market leading machine learning and data science, and over three decades of full funnel consulting experience, Market Theory helps businesses to become more cost efficient in their marketing efforts and grow significantly in market share.
Rather than impose a one-size-fits-all analytic approach, we take the time necessary to understand your funnel ecosystem and develop a custom, marketing measurement strategy.
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Stop Wasteful Marketing Spend
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Receive greater Impact For Every Marketing Dollar Spent
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Track and Measure Success of your Marketing Efforts & media
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Develop an integrated marketing strategy
tailored services
Media & digital analytics
Marketing strategy
Creative wear-in & wear-out
Growth strategy & Expansion Analysis
Budget assessments & allocation
customer & market segmentation
Market Research
Statistical modeling & data mining
Attribution modeling
brand health & engagement’s impact on retention:
A case study in marketing Analytics
Pain Points.
Constantly outspent by competition.
Dealing with increasing acquisition costs.
Wanted to focus on customer retention to improve margins and profitability.
Methods.
Directional correlation analysis.
Statistical Model calculating brand health.
Model to compute brand health’s impact on churn.
Results.
Brand engagement contributed to customer retention.
+5% increase in retention.
$48MM in retention value.
Featured Services
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Return on Investment + budgeting assessments
At Market Theory, we believe that each and every investment should be held accountable to real business outcomes. This is why our economists take the time necessary to thoroughly understand your portfolio and spending history -- so that we can inform you of the extent to which your investments made a difference.
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Digital Analytics + Website Optimisation
Having a website in itself doesn’t guarantee results. At Market Theory, we analyse your website and its performance to give it a competitive edge. Optimizing your website will make it more relevant, easier to find and will draw more interested consumers.
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Data Visualization + Custom Dashboard
While data science methods are great for broader strategy, allocation and attribution, data-engineered dashboards help you to maintain day-to-day and week-to-week strategic agility.
To this end, Market Theory is partnered with a staff of more than 350 expert business intelligence and data management professionals that manage the creation and upkeep of custom dashboards.
Reach OUt to our Marketing analytics experts!
General Inquiry
info@markettheory.ai
Technical Inquiry
analytics@markettheory.ai