ABOUT US

Market Theory's partners came together to create a next generation business services agency, built on objectivity, agility and a mission to restore the focus of analytics practice around the larger drivers of business growth. With over four decades of combined experience working with blue chip clients, we have seen the slow degradation of industry practices toward increasingly smaller, tactical applications that fail to balance cost minimisation and revenue maximisation. To overcome this, Market Theory develops tailored approaches to a business’s needs that untap opportunities that conventional methods leave on the table.

Market Theory sees how legacy systems and models have proven insufficient at driving growth in this time of historic economic and social marketplace disruption. From this, we believe that the only way to derive sustained business growth is through tailored data science that is built around the business model, rather than the convenience of the analyst.

With objectivity and agility as our core operating principles, Market Theory thrives on delivering sophisticated analytics and data-driven solutions that inspire innovation and creativity. Our economic insights, data science modelling and strategic planning practices inform all stages of business decision-making across five core competencies: market research, business intelligence, marketing sciences and analytics, database management and ETL.