Attribution Modeling
Through our expertise in machine learning and data science, we precisely attribute marketing efforts and drive revenues
At Market Theory, we understand that a business is not independent of its industry, just as its industry is not independent of its macroeconomy.
From this construct, and our market leading expertise in machine learning and data science, we can create causality maps for our clients that precisely attribute their marketing efforts and drive substantially more revenues.
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Know the precise performance of each marketing channel or investment
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take the guess work out of portfolio management and budgeting allocation
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isolate for cause & effect across campaigns to achieve sustained revenue growth
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balance risk & reward and outpace your competition
tailored services
Marketing mix modeling
Cause & effect modeling
Counterfactual forecasting
A/B testing
Creative wear-out
Diminishing returns analyses
Proving that paid media matters:
A case study in marketing effectiveness and attribution
Pain Points.
Last-touch attribution was misleading.
Client’s marketing costs were unsustainable.
No longer saw value in paid media.
Methods.
Causal network mapping.
Time-series econometrics.
Lean database management.
Results.
Reduced paid media waste by >75%
Sustained a 6% month-over-month increase in qualified leads.
Generated a high-performing, integrated channel strategy.
Featured Services
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Marketing Mix Modelling + Attribution Analytics
Your marketing and advertising efforts do not exist in a silo -- they interact with a whole host of economic, competitive and external pressures that can both aid or hinder your investments in the future. So, to get the most value out of your marketing, we conduct state-of-the-art, doctoral econometric models to help assess:
What is the influence of each marketing investment on attaining my business goals?
What is the best way to allocate my funds across my marketing channels?
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Test/Learn Simulation
A business needs to budget, whether it be for the next week or the next few years. And, every business needs to plan, whether it’s for weather patterns, economic shocks or demand cycles. This is where forecasting comes to help! Using state of the art statistical modelling and a thorough audit of your business, Market Theory’s economists can help you to plan for anything from the seasonal and routine to the seemingly unexpected.
contact our Attribution analytics team!
General Inquiry
info@markettheory.ai
Technical Inquiry
analytics@markettheory.ai