Business Intelligence
Increase your agility in decision-making and outpace the competition through data-driven insights
Market Theory helps companies to increase their agility in decision making and outpace their competition through data-driven insights and improved business processes.
Our services and expertise extend to all facets of BI implementation and consulting, from operations, e-commerce, supply chain management, finance, marketing to even human resources.
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business intelligence reporting allows for efficiency gains to unit economics
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be in the know with your industry and make appropriate changes in response to market dynamics
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data-driven planning & strategy leads to increased revenues
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Eliminate wasteful spending and reduce costs
Tailored services
ETL process setup & execution
Data & database management
Reporting dashboards (PowerBI, Tableau, etc.)
Financial planning & analysis
Data Engineering
Demand & financial forecasting
Risk management & modeling
Budget planning & allocation
Marketing campaign analysis
Investment & portfolio modeling
mapping the customer journey:
A case study in revenue forecasting and market baskets
Pain Points.
Imprecise financial management.
Mismanaged marketing spending.
Unsustainable data infrastructure.
Methods.
Market basket analysis.
Time-series econometric modeling.
Lean database management.
Results.
Increased customer retention by >20% over the next 3 quarters.
Increased average order amounts by ≈1.5× the initial levels.
Featured Services
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Forecasting + Simulation Analysis
A business needs to budget, whether it be for the next week or the next few years. And, every business needs to plan, whether it’s for weather patterns, economic shocks or demand cycles. This is where forecasting comes to help! Using state of the art statistical modelling and a thorough audit of your business, Market Theory’s economists can help you to plan for anything from the seasonal and routine to the seemingly unexpected.
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Predictive Analysis + Data Science
Every business has goals and objectives, such as revenue maximisation, cost minimisation, customer satisfaction and client retention, just to name a few. While some of these goals may feel out-of-reach now, there is always a path forward, and it is often uncovered through data science and analytics. To this end, we at Market Theory leverage the most sophisticated econometric and machine learning paradigms that industry and academia have to offer so as to give your business the confidence it needs to compete and grow. So, bring your noisiest data, and we’ll fill-in the rest.
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Data Visualisation + Custom Dashboards
While data science methods are great for broader strategy, allocation and attribution, data-engineered dashboards help you to maintain day-to-day and week-to-week strategic agility.
To this end, Market Theory is partnered with a staff of more than 350 expert business intelligence and data management professionals that manage the creation and upkeep of custom dashboards.
Write to our business intelligence experts!
General Inquiry
info@markettheory.ai
Technical Inquiry
analytics@markettheory.ai