A Market Theory publication.
This White Paper discusses the broader lack of economic theory and data science in the construction of attribution modelling.
It is MT’s intention to evolve marketing attribution and the modelling practice to identify real drivers of value, empower marketers to make better decisions and drive support for marketing within the C-Suite and across the organisation. This paper is going to formally introduce how Market Theory AI approaches causality networks in marketing attribution modelling to drive lasting growth for clients.
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