DISCOVER HOW TO grow your BRAND effectively & sustainablyOur proprietary AI quantifies brand value across your investments to optimize performance. Request a Consult MT Insights Simply put, Market Theory is an analytics agency that helps businesses to grow and dramatically improve profitability. Our offerings cover tailored analytic services, such as, marketing mix modeling, return-on-investment assessments, forecasting analyses, predictive analyses, market research, as well as custom dashboarding. Predictive Analytics Prescriptive Analytics Business Intelligence Marketing Analytics A Market Theory Publication: Marketing's Attribution Problem (& Solution) Download Here mapping the customer journey: A case study in revenue forecasting and market baskets. View Case Study Proving that paid media matters: A case study in marketing effectiveness and attribution. View Case Study Brand health & engagement’s impact on retention: A case study in marketing analytics View Case Study Expertise Marketing Analytics Attribution modeling Business Intelligence Market Research